Started in the architectural visualization industry. Learning how to think spatially, tell stories through visuals, and deliver photorealistic renders that sell ideas. Every project was a blockout – building the structure before the polish.
Started teaching myself web design, SEO optimization, and social media marketing in spare time. This wasn't formal education – it was pure curiosity. Building sites, learning algorithms, understanding how to make brands visible online. And I haven't stopped.
Returned to education while still working in archviz. A Computer Games 3D Art degree gave me formal foundation in digital creation, but by now I was learning more from real-world projects. Bridging theory with practical experience.
Shifted focus to technical precision. Two years as a CAD Technician taught me how to think like an engineer, communicate through technical drawings, and build systems that actually work in the real world.
Transitioned to the exhibitions industry as a 3D/2D Designer while relocating to Nuneaton. BeMatrix modular systems, construction drawings, electrical plans, photorealistic 3D renders, and print-ready artwork. This role brought everything together – technical precision meets creative vision meets real-world execution.
After 11 years across multiple industries, the journey comes together. Blockout Digital is formed with a complete toolkit: architectural visualization, CAD precision, exhibition design expertise, web development, and 10 years of self-taught digital strategy. Now beginning the move back to Newcastle.
Layoffs happened. Business decisions that weren't my own. But every time I bounced back, I learned something new. Every challenge pushed me to be better, more versatile, more resilient. Those moments aren't the end of the story – they're just another blockout on the way to something bigger.
Safe ideas don't get remembered. We push for the bold version, every time.
Pretty is easy. We engineer work that performs long after launch day.
No jargon, no smoke. You'll always know exactly what we're doing and why.
If we're not enjoying it, it shows. So we make the process a good time.
Founded in 2026, Blockout Digital is relocating from Nuneaton back to Newcastle – the city where Craig was born and where this creative journey began. It's not just a geographic move. It's a return to roots with a complete toolkit and 11 years of hard-won expertise.
Newcastle's creative community deserves design partners who understand both the artistry and the business. Blockout brings architectural visualization expertise, technical precision from CAD and exhibitions, web development skills, and a decade of digital strategy learning. Whether you're building something bold or leveling up what's already working, there's a studio ready to build your blockout – and the experience to make it real.